With the project focusing on lower thirds, the task was to create a unique set of animations that would be specific to individual sports team. The overall focus was to create something that was different from what they already had. After making the selection of what team to use, concepts were drafted.
To give that sense of personalization, the logos of the team were incorporated into the lower thirds. After a few different concepts, an idea started to form.
With the movement of certain pieces and displaying of text, it will attract the attention of the audience that are in attendance. Creating a time sequence that was both consistent but also appealing took a little time to nail down.Working in After Effects, Illustrator, and Photoshop to finalize the pieces, the piece started to come together. With there being many pieces involved, it seemed logical to put them all in one rendition. It would make it that much easier to see them at a glance, but also to show the differences amongst the different renditions as a whole to the clientele.
Concepts and storyboards
*Created as a class project